This is with very limited promotion, indicating users increasingly prefer this as their go-to payment method. Meet your customers right where they are with a mobile approach at in-store checkout. With Google Pay, there's no need for your customers to dig for their cards — they can easily use the device already in their hand. Invite nearby customers to visit more often, and send them real-time reminders to use gift cards, coupons, and offers when they do.
A unique encrypted number is used instead, so their information stays secure. Assuming the merchant's point of sale is configured to accept Google Wallet, transactions work the same as any other accepted payment method. While support for the mobile app is still sketchy, Google Wallet offers a physical card as well that can be used anyplace that accepts debit MasterCard.
How does Google Wallet stack up to other options? Google Wallet's main competitor is Apple, although other companies such as Samsung and PayPal have their own digital payment systems as well Samsung Pay and PayPal Wallet, respectively. While the products may have a few differences when it comes to the user, they offer similar features from the perspective of an online store owner. Both want to make it as easy as possible to facilitate transactions.
The main difference between the two initiatives is the companies behind them. Google pioneered NFC technology years ago, which allowed users to pay with a mobile device at a point of sale using a secure, short-range signal. However, the technology was not widely adopted at the time, which put Google on the back foot, giving Apple an opening to push their Apple Pay model. Apple, having an established and loyal user base, was able to roll out its system a great deal more effectively, coupling it with specific technology offerings, such as the Apple Watch.
Seeing an opportunity to partner with the high-prestige Apple brand, retailers and banks have been a great deal more eager to adopt the technology now. Google, however, is retooling its wallet to take advantage of their more flexible and open system. Unlike Apple, Google is allowing other developers access to its API in hopes that other companies will create innovative new ways to use the technology.
With 80 percent of global market share for the Android platform , payment processors and merchants have good reason to support Google's initiatives. When compared with other virtual wallets, Google Wallet and Apple Pay stand above most for online transactions. You use the Google Checkout Merchant Center to generate invoices and email them to buyers. Buyers receive the invoice, follow the link provided in the email, and sign in to Google Checkout to confirm payment and shipping details.
See how your buyers will use Google Checkout » To send email invoices Sign up for Google Checkout, and then click 'Send an invoice' under the 'Tools' tab. For details, see the Google Developers Site Policies. Documentation Not much time? Beginner SEO Get started. Establish your business details with Google.
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