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Its no-frills servers are built by Taiwanese "original device manufacturers" ODMs Quanta and Wistron, and then they're shipped to Hyve in Fremont, California, where technicians load them into racks, hook up the required networking equipment, test them, and ship them off to Facebook's data centers.
Google treats its latest server designs as trade secrets, but earlier this year, Facebook open sourced its designs under the aegis of the Open Compute Project , sharing them to anyone who wants them.
And this led Synnex to create Hyve. Hyve is a place where internet giants can go if they want Open Compute servers. But even before Hyve was created, Synnex was working for the big internet names. It has long provided custom machines for Rackspace -- the San Antonio, Texas company that offers infrastructure services across the net as a scale rivaled only by Amazon -- and though Synnex won't identify its other customers, it will say that these are companies everyone knows.
Hyve is just one of the under-the-radar server companies feeding these big internet names. SGI -- the company once known as Rackable not to be confused with Rackspace -- has spent years building custom servers for the likes of Amazon and Microsoft.
And a New Jersey-based outfit known as ZT Systems is building servers for similar internet outfits -- though it won't say who.
Hyve and ZT say very little about how their operations work, but both seem to have very close ties to manufacturing outfits in China and Taiwan, where so much of the world's IT hardware is built.
This means they can provide custom servers while still keeping prices down. Jason Hoffman -- the chief technology officier of Amazon- and Rackspace-rival Joyent -- says there will be cases when his company can actually get a better price from a traditional server maker such as Dell.
But the point is the Hyves and ZT Systems of the world are competing with the big boys, and in many cases, they're winning.
With Facebook sharing its designs through the Open Compute Project this trend will only continue. According to Ichinaga, Hyve has already received orders for Open Compute servers from multiple companies. And that doesn't include Facebook. Joyent typically buys its servers from Dell or Sun Microsystems now part of Oracle , but he's exploring other options.
He spent an hour discussing Hyve's services with a company sales rep, and then he took a brief tour of the warehouse. We tagged along, and though Hyve was careful not to expose its other customers, it did show off some of the Open Compute server racks it's putting together for Facebook. Hoffman and Joyent don't want Open Compute servers. Facebook's designs are meant for web serving and memcaching -- a way of storing caching data in server memory, so it can be quickly accessed -- and he's looking for something more robust.
But Hyve says it can give him what he wants. Though Facebook's servers are built in Taiwan and shipped to Hyve's warehouse in Fremont, Hyve tells us that in most cases, it builds servers on its own, pulling parts from partners across the globe. Hyve says it can work with a company like Joyent to design a server that suits its particular needs. If you need something different, we can do it. Ichinaga won't go into detail about Hyve's business model.
But he says the company is only able to do this because Synnex has spent thirty years distributing computer hardware to thousands of resellers across the globe. It has close relationships, Ichinaga says, with the likes of chip giant Intel and hard drive maker Seagate, as well as ODMs such as Quanta and Wistron. It's just a very efficient model. Synnex is a US company. Its Fremont, California, offices are the official headquarters. But the company's founder, Robert Huang, was born in Taiwan and studied electrical engineering in Japan.
And its ties to Asia run deep. NZXT, Inc. The company was incorporated in and is located in City of Industry, United States. Cray was incorporated in and is located in Seattle, United States. The company was incorporated in and is located in Danderyd, Sweden.
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