Membership organizations also sponsor industry awards. These awards are important because they shine a light on outstanding work that should be showcased but might otherwise have remained undiscovered.
Despite the benefits offered by membership organizations, competition for a share of the eLearning professional's wallet is becoming increasingly intense. Not only are the organizations competing among themselves, but prospective members are now presented with a smorgasbord of career-oriented alternatives. Moreover, from MOOCs to meetup. So what is a membership organization to do? The first strategic imperative of a membership organization is to offer something unique to its members.
In my opinion, this means going hyper-local. Sure, I can read the blogs written by rock stars in Europe and North America, and even participate in an online course delivered by the likes of Stanford University, but what these sources can't provide is something specific to my world. What are the environmental conditions in my market? What are the hottest topics in my region?
Which laws or regulations should I be mindful of? How much should I charge for my work? What do my peers get paid? Who's leading the way here? Here are the answers. This finding in itself should be enough to encourage leaders to take a hard look at membership programs and prioritize support for them! That is a lost opportunity to cultivate support based upon a primary membership benefit. Membership programs may matter more to the financial footing of cultural organizations than they ever have before.
The time is ripe to pay special attention to them and strategically integrate these programs into broader goals and objectives. On the whole, effective membership programs may help lower or help to alleviate the expense-to-revenue ratio, maximize the opportunity to secure support from repeat visitors, and serve as an even more effective gateway to greater philanthropic giving. Membership programs harness to power of the people who support our missions, and those who keep coming back again and again.
This overlap represents a critical opportunity right now for the visitor-serving sector. Nerd out with us every other Wednesday! Having an active paying audience will push you toward growth and reaching outside of your comfort zone as a content creator. If your hope is to grow your website, brand, industry authority, and of course! Rather, take the inspiration and motivation you get from your members to further refine your content and the way you do business.
Remember that running a membership website and your own personal growth tend to go hand-in-hand. The impression your membership site puts out to the world will be based on your entire body of work. This will automatically establish your industry authority and expertise, which will continue to grow stronger over time as you publish more content to your site. As your membership base grows and your body of work evolves, your site becomes more valuable to people and to your industry as a whole.
If you play your cards the right way, you may even experience a snowball effect that leads to a well-oiled machine that feeds back into itself. It would look like this:. While the majority of digital business models operate on one-time product or service sales with the value being specific and intermittent , membership sites have cumulative value that continues to increase as time marches on. Compound benefits, such as the value you provide, the vertical scalability of your site, the reliable income, the marketing intel, and your growing industry authority will all combine and play off of each other for your good.
They amplify your overall brand presence and give you an engaging and rewarding way to make a lucrative living. Restrict Content Pro makes it simple for you to create and customize membership or subscription websites for you or your clients. You need to develop a content strategy if you are going to grow a successful website.
You should be measuring your content engagement metrics because everything that is worth doing and worth having comes back to the foundational relationships you make and grow. And relationships start with engagement. Have you considered which content engagement…. In the Feature Spotlight posts, we will highlight a feature in the Restrict Content Pro plugin and share a bit about why we developed the feature, who the feature is for, and how to use the feature to…. Net promoter….
The customer lifetime value shows you how well you are maintaining the relationships with those who engage with your products and services. The worth…. Unsubscribe at any time. No spam. Restrict Content Pro. Contact Us. In my days at Collegis I was the one doing the cutting! Quite frankly, in IMS we are open to any model that works. By "works" we mean that actually provides the means to enable a high quality open platform - owned by none, but implemented by all - that education needs so desperately to focus investment on great products and innovation.
And, in this post I'm going to tell you why we have concluded that a membership model is the best way for all concerned to achieve this. Membership dues to IMS result in something of tangible value getting created - something that if done right provides huge value to the industry. IMS is truly evaluated on its ability to effect change in a very tangible way. The membership dues to many organizations are typically providing access to some amount of networking or reports that are published - reports that typically never vetted over time to see if their advice were correct or not.
Note that a foundation or grant sponsored project does not provide the same sort of neutral product - regardless of how the work is licensed. Members of substantial numbers will only support an entity that is providing a fair and neutral process to not only create standards, but to evolve and maintain them for the changing needs of the marketplace over time.
Sooooo many business models are not sustainable. Membership models, assuming that the organization is responsive, can be.
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